Documentation

Connect Google Ads to Metrico.

Google Ads structures differ from paid social. Metrico normalizes safely comparable evidence without pretending Search, Shopping, Performance Max, and social ads are identical.

Choose the customer

Select the intended Google Ads customer and configure manager/login context when required.

Bootstrap history

Initial historical synchronization can populate the canonical paid-media model before rolling refreshes take over.

Respect product mapping

Product-level Google spend remains unavailable when the source cannot support a defensible mapping.

Connection validation

Check configuration and evidence before comparing Google with other channels.

OAuth grant active
Customer ID correct
Login customer ID correct where required
Developer-token/API mode ready
Currency correct
History present
Rolling synchronization healthy