Understand the source before you trust the conclusion.

How Metrico uses Shopify as commerce truth and what to validate after authorizing a store.

Connect an authorized Meta advertising account and validate account-scoped paid-media evidence in Metrico.

Connect TikTok Ads and understand the capability boundaries Metrico preserves across advertiser, campaign, ad-group, and ad evidence.

Connect a Google Ads customer account to Metrico and validate manager context, currency, history, and product-mapping boundaries.

Understand how Metrico connects paid-media entities to Shopify products and why ambiguous or shared spend remains separate.

How Metrico Pixel observes Shopify sessions, funnels, product behavior, landing pages, and consented source identifiers.

Understand provider attribution, first-party Metrico Pixel evidence, Shopify order truth, Attribution Paths, and the limits of causal interpretation.

How deterministic Metrico findings combine commerce, paid-media, mapping, inventory, and storefront evidence into an investigation queue.

How to interpret Shopify, paid-media, Pixel, and derived-data freshness before acting on a dashboard or recommendation.