Documentation

Metrico Pixel: first-party storefront evidence.

Metrico Pixel is first-party observed behavior. It complements—but does not replace—Shopify order truth or provider-reported attribution.

Observed sessions

Session Explorer shows pseudonymous first-party journeys through the storefront.

Product view, cart, checkout, and linked-purchase stages are composed from observed events and Shopify-linked evidence.

Advertising click identifiers are only useful for server-side matching when the applicable consent permits their use.

Keep the three truths distinct.