Metrico glossary
Attribution Window
An attribution window is the period after an eligible ad interaction during which a conversion can receive credit under a measurement system's rules.
Definition
Different platforms and reports can use different click-through and view-through windows. Changing the window can materially change attributed conversions and revenue without changing the underlying Shopify orders. When comparing provider performance, record the attribution settings and avoid treating results generated under different windows as perfectly equivalent.
What to remember
- Click-through and view-through windows can differ.
- Longer windows can increase credited conversions.
- A provider attribution window does not change Shopify's underlying transaction record.