Conversion action
Choose the supported Google conversion action and account context for the destination.
Google server-side conversions
Send eligible Shopify-backed purchases to Google Ads server-side.
Metrico can use the authorized Google Ads connection, configured conversion action, linked Shopify order, and permitted Google click identifiers for supported delivery.
Consent-aware identifiers
Supported Google click identifiers are used only when permitted by the applicable storefront consent.
Configured delivery
Server-side delivery is only available after the required Google destination settings are configured.
Common questions
What merchants usually want to know.
What should I know about send eligible shopify-backed purchases to google ads server-side?
Metrico can use the authorized Google Ads connection, configured conversion action, linked Shopify order, and permitted Google click identifiers for supported delivery.
How does this fit into Metrico?
Metrico connects Shopify with supported advertising channels so merchants can review commerce and paid-media performance in one product.
Does Metrico automatically change campaigns?
No. Metrico provides analysis and recommendations for merchant review; campaign changes remain under merchant control.