What this calculator can tell you
It calculates the formula from the values you enter. It does not verify that currencies, attribution semantics, product mappings, or cost inputs are compatible.
Free calculator
Break-even ROAS Calculator
Break-even ROAS depends on the contribution margin available before advertising. Include the variable costs that genuinely move with each sale; fixed overhead belongs in a different analysis.
Break-even ROAS = 1 ÷ contribution margin rate before ads
ResultEnter values
The calculator will show a result once the required denominator or baseline is greater than zero.
What Metrico adds
Metrico can apply the same question to synchronized Shopify and supported paid-media data while keeping the relevant account, currency, mapping, and inventory context available.